The Medical Consulting Group, a communications consultancy, is one of the leading players in the healthcare market, specialising in the development and implementation of revenue-oriented, awareness-raising PR and marketing communication strategies.

MCG was founded in 1997 as a traditional PR agency for beauty and healthcare. The company grew to its present position because of the high standards they applied, continuously striving not for the easiest but for the best solution. And the best simply has to be measurable, with respect to media response as much as to increases in turnover or sales of the products in question.

In a market as complex as the healthcare one, measurable results cannot normally be achieved by a single campaign. PR, marketing and sales activities have to be co-ordinated to work towards the same end so, based on their integrated consulting approach, MCG have developed communication strategies which take into account the complexity of the medical market.

To meet the requirements of the best possible execution, the Medical Consulting Group has over the years developed a network with which all strategically oriented steps can be executed optimally. Within this network MCG has access to a total of 150 competent, highly specialised and experienced people.

Our services include
•    Public Relations
•    Marketing
•    Events
•    Advertising
•    Innovative sales and marketing models

At the end of the day, the key to success for any product always depends on its sales. As a result, all communication strategies developed by MCG are sales-oriented.