As a full service agency we are at home in public relations, marketing, event marketing, advertising and sales. Our tools and strategies are always oriented towards revenue and sales volume, emphasising our initial approach: right from the start, the Medical Consulting Group has united in its teams competence in communication, marketing and sales.
We divide the range of our services into specialist and general communication.
When targeting our communication at specialists, we work in close exchange with noted experts.
Our "product PR" portfolio includes
- Products (ethical / OTC / others)
- Therapies (drug / non-drug)
- Indications / subjects
- Doctor′s surgeries
- Clinics
- Associations
Below you will find an overview of our entire range of services regarding specialist and general communication:
Communication for specialist target groups (direct-to-professionals)
- Pre-marketing, launch, post-launch
- Relaunch
- Opinion making / advisory boards
- Traditional media work (print / online)
- Further education
- Congresses and symposia
- Congress organisation (press office)
- Events
- Target group specific materials like brochures, flyers, books, presentations
- Internet, also with DocCheck protected area
- Media (planning / organisation / placing / enhancing)
- Crisis PR for products
- Quantitative and qualitative media analysis
Communication for target groups public / patients / clients (direct-to-consumer)
- Traditional PR (print / TV / radio / online)
- Events
- Pre-marketing, launch, post-launch
- Relaunch
- POS activities
- Cooperation with the media
- Crisis PR
- Integrated campaigns
- Cooperation with publishing houses
- Sales support / improvement
- Direct-to-consumer materials like posters, prize draws, flyers
- Media (planning / organisation / placing / enhancing)
- Advertising (traditional)
- Cross-marketing projects
- Quantitative and qualitative media analysis
